A lead magnet is a free or special offer that a business gives to potential customers in exchange for their contact information. Lead magnets are a marketing tool that can help businesses generate leads and convert them into paying customers.
Some examples of lead magnets include:
Free samples, Free trials, Free consultations, Guides, Infographics, Quizzes, Templates, White papers, E-newsletters, and Coupons.
To make lead magnets more effective, businesses can:
- Make them valuableThe more useful and valuable a lead magnet is to the target audience, the more email addresses the business will receive.
- Promote themBusinesses can promote lead magnets on their website with popups, embedded forms, bars, or onsite notifications.
- Consider the customer’s pain pointsBusinesses can gather information on customer pain points by talking to sales or customer service, or by analyzing data from their platform.
- Define a problemBusinesses can start by thinking about the problem their paid product solves, and then work backward to define a problem their lead magnet can solve.
Once a customer provides their contact information, they are added to the business’s mailing list and can be contacted to help them convert into a paying customer.